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In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. Thearacelyhouse.com According to our own research, 9 out of 10 people say they trust what a customer says about a business more than what that business says about itself and 95% of people say that reviews – whether positive, or negative – influence their purchasing decisions. Clearly, reviews are now a huge part of our decision-making processes